McDonald's is 50 years old this week.
Well, sort of. Dick and Mac McDonald opened their first drive-through, in San Bernardino, California, in 1948.
The birthday being marked today was the result of a meeting the brothers had with a milkshake-mixer salesman called Ray Kroc, six years later.
Mr Kroc was the creator of McDonald's unique way of doing business. "What Henry Ford did for cars, McDonald's did for burgers," says John Williamson of branding agency Wolff Olins.
This demanded intense attention to detail. In 1961, for example, Mr Kroc opened Hamburger University, granting bachelor degrees in hamburgerology.
It's now in 121 countries, more than half of which were added during the 1990s.
FACT - no two countries with a McDonald's presence have ever gone to war.
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