The mega M&M's are 55% bigger than the originals and come in 6 "adult" colors.
This will be an interesting campaign to follow. Will it be a disaster like New Coke? A big success like Reese's Pieces? Or just a ho-hum? You prophets of markets may enter your predictions by clicking the comment link below.
My prediction is for a ho-hum. I don't believe what their focus groups said, adults want to revisit the M&M experience from their childhoods. They don't want adult colors. They want the look and feel they knew as children. I think when you chuck one of the new mega M&M's into your mouth, your right brain will tell you it's an imposter.
Let's see what happens.
If anyone out there tries them, since I don't eat chocolate, let me know your impression.
1 comment:
I think they should have brought the dark chocolate M&M's on permenantly. Those sold great and i know tons of people that still search for them. And what kind of M&M experiences do people remember? When I was a kid I would eat a bag of M&Ms and go play with my toys. Nothing that would really count as a fond memory.
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